Discover the best form of motivation for your team

Effective leadership requires a strong motivator, someone to motivate people who will then use their skills and efforts to achieve the goals of the organisation.

Leaders and managers are not alone in this task – since time began leaders have tried to develop new ways to attract the willing co-operation of their followers.

All of the different theories developed over time can be placed into three broad categories of motivation:

Fear motivation
It is based on punishment, however, people have become accustomed to this type of motivation so it is temporary and external

Incentive motivation
It is based on reward but appetite can be appeased so incentive motivation is only temporary and external.

Attitude motivation
It is based on personal goals, we decide what we want and are motivated to do things by our goals – this is permanent and external.

Want to learn more about motivation? View LMA’s article on modern motivation for the workplace.