Becoming an Industry Leader
Whether you are looking to expand your brand or you are moving into a new industry, getting the word out about your business is essential to developing your network and building your reputation.
Establishing a strong presence in your sector takes time and effort. If you want to become a leader in your industry, it becomes even more important to be relentless and multi-directional in the way you promote yourself and your business.
Regular e-marketing campaigns and client contact is important, but often it will take a series of more pointed and innovative actions to launch your brand with real gusto. There are a few actions that you can take that will cement your brand as the go-to for your existing client base and prospects in equal measure.
Host a complimentary workshop
If you’re just starting out then hosting a free event is often the best way to get the word out there about what you have to offer. When you take that step to hosting an industry event, it demonstrates that you are in a position of authority and have the know-how and confidence to share what you know with those around you. Ensure that every workshop you hold is also an opportunity to network, both for yourself and for your attendees. Provide opportunities for group activities and Q&A’s to encourage interaction and inter-group communication.
Offer your services to the local community
Volunteering at your local community organisation is an ideal way to give back to those immediately around you, learn new skills and increase the good will base for your brand. By getting involved with the community directly you will have the opportunity to establish yourself and your brand as one that is concerned with the welfare of others and is socially aware of what is going on in the local area.
While it may not be paid work in the short term, the long term effects of volunteering will be tenfold.
Address industry changes head-on
Those at the forefront of a business are always the ones to stand up and comment on any major changes happening to innovation, profitability or growth in an industry. To set yourself apart as an industry leader, make sure you are always on top of what is going on in your industry. Read the news every day and set up a Google alert to be sent directly to your inbox of any goings on with your competitors. Major changes in your industry could happen fast or over a long period of time, so be prepared to step up and have an opinion about pertinent developments to project an image of confidence and professionalism.
Be aware of industry awards, and apply for them
Some industries have very visible and coveted awards that can be utilised as major promotional and branding material if won. However, you have to be in it to win it! Do your research and determine what you are eligible for then apply, apply, apply. You may not be eligible in the first couple of years in a new business, but keeping abreast of these industry high points is essential to finding out how to improve your business operations to make you a winner and a recognised industry leader.
Stay social, both online and in person
Firstly, if you haven’t done so already, make a checklist of all the companies and businesses in your sector and follow them on Linkedin. Secondly, regularly update your social media feed with interesting and relevant reading material. Finally, determine some relevant groups and online communities for you to join online. Found a gap in the online community market which a group could fill? Take the initiative and start one. Taking even this minor step online will bring you one step closer to being the industry leader you are striving to be.
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